Content & growth marketing · Vancouver, BC

I build the story.
And the system behind it.

I turn technical products into ads, short-form stories, and content systems people want to follow. Marketing Lead for HeyBrain in the ChainGPT ecosystem. Previously led GoDark's launch marketing. Founder of FitAI.

Watch selected work See the systems Read my resume
50M+
Organic views across content and campaigns
40K+
Followers grown from zero across brands
400+
Marketing assets across GoDark and freelance work
30+
Creator partnerships managed

The work, in motion.

Browse the video library

Start with GoDark’s campaign films and HeyBrain’s motion stories. Then explore creator ads, reaction-led creative, and crypto explainers. I own the concept, story, creative direction, and final review.

Silent previews. Select a video to watch with sound.

AI campaign film

GoDark: private execution, made visible.

Concept, creative direction, AI footage, and final edit.

GoDark case study
AI-assisted product motion

HeyBrain: from scattered to connected.

Story, Claude-assisted animation, generated footage, and sound direction.

HeyBrain case study
Watch the creator ads and reaction work

Selected work

Strategy · Content · Community · AI production

HeyBrain

Current work

Marketing Lead · ChainGPT ecosystem

I turn a technical AI product into stories people understand, from launch films and product demos to creator ads. I own the strategy, scripts, creative direction, and editing, and build the tools and workflows behind the content.

  • Product storytellingLaunch films, feature demos, and motion graphics
  • AI creator adsHooks, creator-led stories, and real product footage
  • Content production systemsCustom carousel editor, reusable workflows, and asset libraries
Watch the work ↗Explore the systems ↗

DegennPeter

Personal brand

Founder and creator of a character-led crypto media brand

  • 30K+followers
  • 4M+views
  • 1.8Mtop reel
short-formcrypto humorcommunity
Read case study → @degennpeter ↗

GoQuant / GoDark

Marketing lead

Marketing lead for GoQuant Technologies and its GoDark trading product

  • 0 to 4K+in under 2mo
  • 5M+organic views
  • 10K to 31Kwaitlist
launchcommunityAI videoX / IG
Read case study → X ↗ Instagram ↗

FitAI

Now

Founder and growth lead for an AI fitness app

  • 100K+weekly views in documented campaign
  • Automatedcontent pipeline
  • Liveon iOS
short-formAI contentautomation
See the growth system fitai.health ↗

Movement.Market

Growth lead

Growth lead for a Solana consumer app built from zero

  • 0 to 15K+followers
  • 100-500Kviews / campaign
  • 30+creator pipeline
GTMviral campaignsSolana
Read case study → Explore static work →

Padre

Client

Strategy, social copy, and creative for a trading terminal

  • Narrativecontent strategy
  • Fullcampaign support
  • End-to-endcreative ownership
contentvisualscampaigns
See example ↗

ElevateT1

Client

Brand strategy and daily content built from zero

  • Brandfrom the ground up
  • Dailycontent
  • Ownedcreative direction
brandingstrategyvisuals
X ↗

Solana Foundation, Ecosystem Campaign

Community growth

Community growth and coordinated ecosystem storytelling

  • 40M+views
  • 10K+trading community
  • KOLcoordination
launch supporteducational contentreal-time momentsmarket storytelling

Featured static work

Explore all static work →

Three selected systems showing how product features and technical ideas became visual stories people could understand, save, and share.

Movement content system

A featured selection combining beginner education, product storytelling, internet culture, partnerships, and community-led growth.

Movement carousel introducing memecoin basics Movement carousel comparing buying and launching a memecoin Movement product story about rugpull-resistant launches Movement visual introducing onchain reputation Movement partnership visual featuring Jason Derulo Movement product carousel about launching a memecoin in 30 seconds

GoDark campaign system

A featured cut from a broader social system spanning product education, launch storytelling, community growth, creator campaigns, and brand milestones.

GoDark visual about visibility creating vulnerability GoDark visual about trading with zero market impact GoDark product education visual explaining why it is built on Solana GoDark campaign visual about visibility being a weakness GoDark privacy trading campaign visual GoDark campaign visual encouraging traders to go dark on every trade

How Wellspring works

A six-slide educational walkthrough turning a DeFi savings product into a clear, approachable story for people who may not speak crypto fluently.

How Wellspring Works carousel cover How Wellspring Works carousel slide 2 How Wellspring Works carousel slide 3 How Wellspring Works carousel slide 4 How Wellspring Works carousel slide 5 How Wellspring Works carousel slide 6

The homepage stays intentionally selective. The full archive is organized by brand, so anyone who wants more can explore complete campaigns and carousel systems without cluttering the main story.

Explore all static work →
How I work

Social is a feedback loop

Listen to the audience. Find the tension. Create for the platform. Let performance and community response shape what comes next.

01

Listen

Track replies, questions, product feedback, and live market conversations.

02

Find the angle

Identify the useful, funny, surprising, or familiar idea worth caring about.

03

Create natively

Turn the idea into the right post, meme, thread, reply, or short video.

04

Learn and repeat

Use performance and audience response to refine the voice and choose what comes next.

Back to listening

Experience

From zero to scale
Current

HeyBrain

Marketing Lead, ChainGPT ecosystem

Lead product storytelling through launch films, creator ads, demos, and social content. Own strategy, scripts, creative direction, and editing, and build the production tools behind the work.

2026 to now

FitAI

Founder & Growth Lead

Building an AI fitness product and an automated short-form growth system, from product positioning through weekly creative execution.

Feb to Jun 2026

GoQuant Technologies / GoDark

Marketing Lead

Owned launch storytelling, social strategy, community-facing content, creator coordination, and AI-assisted creative production for a crypto trading product.

2024 to now

DegennPeter

Founder & Creator

Built a character-led crypto media brand from zero to 30K+ followers by turning technical concepts and market psychology into meme-native stories.

2024 to now

Freelance, Crypto & Tech

Marketing & Content Lead

Supported 10+ brands across social strategy, founder content, short-form video, campaign creative, product education, and AI-powered production workflows.

2024 to 2025

Movement Market

Marketing & Growth Lead

Scaled a Solana consumer brand from pre-launch to 15K+ followers and managed a network of 30+ creators and partners.

Dec 2024 to Jan 2025

Solana Ecosystem Campaign

Community Growth & Content Operations

Coordinated creators, KOLs, meme pages, messaging, and distribution for an ecosystem campaign that reached 40M+ views.

A little about me

I'm a content and growth marketer with 3+ years across crypto, fintech, technology, and consumer brands. My work has generated 50M+ organic views across content and campaigns. I build the creative and the production workflows, with current work at HeyBrain, and a live fitness app of my own.

I work across the full social loop: strategy, brand voice, content creation, publishing, community engagement, creator campaigns, and performance analysis. I'm especially good at turning technical or unfamiliar products into clear stories that feel native to the platform, whether that is a timely X post, a character-led video, a meme, or a product launch.

I'm deeply online, which means I notice the questions, jokes, and cultural moments a scheduled calendar misses. I use AI to accelerate research, ideation, storyboarding, production, and repurposing, while keeping the final voice, cultural judgment, and creative decisions human.

My background in Computer Science helps me get close enough to technical products to understand how they work, then explain them without making the audience feel like they are reading documentation.

AI content
HiggsfieldSeedanceNano BananaElevenLabsGPT Image
Editing & design
CapCutCanvaPremiere ProFigma
Platforms
X / TwitterRedditInstagramTikTokDiscordTelegramYouTube
Focus: short-form, community, launches
Based: Vancouver, BC
Open to work

Let's make something worth following.

Looking for someone who can own the voice, join the conversation, and ship great content without waiting on a large team? Let's talk.

Email me LinkedIn @degennpeter